Got an important interview coming up? Do you need to: get a glowing testimonial from a major client? unravel the latest strategy from your CEO? go one-on-one with an influencer, with thousands of followers? I get it. Hello sleepless nights… In 2015, I had the privilege of sitting down to interview one of the world’s broadcasting giants, Sir David Attenborough — a man who had just been interviewed by President Barack Obama. To say my stomach was knotted up with nerves as I sat

You work in communications. You need your colleague to create some content – a blog post, a news piece, a white paper – for the website. You’ve been chasing them for weeks. But they haven’t got back to you. How to use video interviews with your colleagues - your starter pack.

“How do I interrupt?” I get this question a lot. People ask me when: they’re doing a testimonial and their client has gone off at a tangent, about an aspect of the work that has nothing to do with the recommendation they’re interviewing a colleague – an expert in their field – and the discussion is getting too granular, with lots of detail that will wash over the heads of their audience they’re hosting a podcast, and there’s a particular story they want their guest to share,

A year’s worth of video content from a handful of conversations:. How to use video to support your business.

Tired of telling your business tory? Miranda explains why conversations can help.

Being authentic on camera is hard It is, isn’t it? If I’m honest, I’m not 100% myself when I am recording videos on my own – even though I have a broadcasting background. I’m fine with other people, but doing it solo never rings quite true. You might feel the same, if (like me) you grew up in the pre-internet age, before the word ‘selfie’ was invented. Which means talking into that spot of light on your laptop still feels weird. Or maybe you’re happy looking into the lens b

Do you feel a bit wrung out, as the world lurches from one crisis to the next? I think we need to grab every positive moment we can. You can do that with testimonials. Over the last 10 years, I’ve noticed how talking to people in a positive context, uplifts everyone: