Got an important interview coming up? Do you need to: get a glowing testimonial from a major client? unravel the latest strategy from your CEO? go one-on-one with an influencer, with thousands of followers? I get it. Hello sleepless nights… In 2015, I had the privilege of sitting down to interview one of the world’s broadcasting giants, Sir David Attenborough — a man who had just been interviewed by President Barack Obama. To say my stomach was knotted up with nerves as I sat

“How do I interrupt?” I get this question a lot. People ask me when: they’re doing a testimonial and their client has gone off at a tangent, about an aspect of the work that has nothing to do with the recommendation they’re interviewing a colleague – an expert in their field – and the discussion is getting too granular, with lots of detail that will wash over the heads of their audience they’re hosting a podcast, and there’s a particular story they want their guest to share,

Being authentic on camera is hard It is, isn’t it? If I’m honest, I’m not 100% myself when I am recording videos on my own – even though I have a broadcasting background. I’m fine with other people, but doing it solo never rings quite true. You might feel the same, if (like me) you grew up in the pre-internet age, before the word ‘selfie’ was invented. Which means talking into that spot of light on your laptop still feels weird. Or maybe you’re happy looking into the lens b